GoDaddy, the world’s largest services platform for entrepreneurs, empowers business owners with the tools they need to build professional websites and grow online. To attract new customers and drive sign-ups, GoDaddy wanted to showcase real customer success stories in an engaging and authentic way.

Bringing Real Entrepreneurs Together

We created influencer-led content that put the spotlight on real GoDaddy customers, blending storytelling with entertainment. Partnering with Jamal Edwards, a renowned British music entrepreneur, we connected him with an exciting new business owner and GoDaddy customer: Skuna Boat.

"Yes, No, Maybe" – An Engaging Interview Format

The conversation took the form of a lighthearted yet insightful interview, where Jamal Edwards posed questions about entrepreneurship, challenges, and growth, prompting the business owner to respond with just "Yes, No, or Maybe." This dynamic format made the discussion engaging, relatable, and easy to digest for aspiring entrepreneurs.

By combining influencer credibility, real customer experiences, and interactive storytelling, the campaign made starting a business with GoDaddy feel more accessible and inspiring than ever.