About

From Paris to London, where exploration meets experimentation.

Creativity, technology, and culture drive everything I do. As a Creative Director, I’ve spent 15 years leading teams, shaping ideas, and crafting award-winning social, digital, and AI-driven campaigns for international brands. Whether it’s developing disruptive social-first concepts, pushing the boundaries of AI in creativity, or articulating bold new visions, I thrive on turning imagination into impactful experiences.

I believe great creative work is about more than just execution—it’s about clarity, vision, and the ability to inspire. Leading teams means fostering collaboration, championing fresh thinking, and continuously refining ideas to make them sharper, smarter, and more culturally relevant. Over the years, I’ve led numerous shoots, directed productions of various projects -big and small- and brought ideas to life through on-the-ground physical activations that connect brands with audiences in unexpected ways.

Travel has been a constant source of inspiration, shaping my perspective and fueling my creativity. From the energy of global cities to the raw beauty of remote landscapes, every journey expands my understanding of culture, storytelling, and human connection.

Beyond advertising, I’m always creating and learning. Whether it’s experimenting with photography, videography, painting, or playing the trumpet, I see every new skill as a way to push my thinking further. Inspiration is everywhere. Sometimes in the middle of a brainstorm, sometimes while sitting at a café, watching the world go by, or exploring exhibitions. Imagination fuels everything I do, and I’m always searching for what’s next.