In Britain, refugee families were being denied the right to live together, separated by laws that ignored the fundamental truth: families belong together. To highlight the absurdity of these policies, we partnered with Amnesty International UK to create a powerful real-world activation—the first-ever "Family-Free Zone" on London’s Southbank.

A Live Social Experiment That Made the Issue Impossible to Ignore

For one day, unsuspecting families visiting the Southbank were met with security guards enforcing an imaginary rule—they couldn’t sit, eat, take photos, or even stand together within the designated "Family-Free Zone." The experience forced people to confront the arbitrary, unfair restrictions that many refugee families face every day.

From Public Reaction to Political Action

The campaign didn’t just start a conversation—it drove real change. Through a multi-platform rollout across Facebook, Instagram, Twitter, and YouTube, the campaign resulted in:
📢 13,715 people emailing their MPs to demand change
🗳 129 MPs voting in favor of the Refugee Family Reunion Bill

By making the injustice impossible to ignore, we helped Amnesty turn public outrage into action—pushing Britain one step closer to reuniting families who belong together.