[June 2024] Motorola tasked us with a dual mission: Establish Motorola in the fashion world and promote the new Razr 50 and Razr 50 Ultra smartphones.

Given Motorola’s strong technological heritage and the advanced AI capabilities of the new Razr smartphones, we decided to leverage generative AI to bring our creative vision to life. We crafted a film entirely using AI, ensuring that the technology seamlessly served our creative concept.

To position Motorola in fashion, we conceptualized and designed visuals of outfits featuring the iconic Batwing logo in six colors of the new smartphones.

This blend of technology and fashion produced visually striking designs, reshaping perceptions of the brand and showcasing its unique aesthetic.

This film is the culmination of intense exploration, research, and creative experimentation using multiple AI tools. We used these tools at every stage of our creative process: mocking up ideas, generating, retouching, and upscaling images, transforming them into videos, enhancing these, and creating bespoke music and lyrics for the film.

Additionally, we collaborated with Scotomalab SAS to create a real-life outfit showcased during the launch event, and we partnered with fantastic content creators to carry our message in their own unique styles.

This launch marked a bold new chapter for Motorola, where technology met fashion to create unique and inspiring experiences, redefining the brand’s identity and capturing the imagination of new audiences.