Our integrated campaign for Cadbury Wispa Gold Hazelnut flavour cleverly repositioned the iconic chocolate bar within the world of finance, creatively leveraging cryptocurrency and financial market tropes.

We launched an innovative social-first activation allowing fans to invest in #WispaGoldHF shares, turning a simple chocolate bar into an exciting commodity. Fans followed live share value updates via Twitter, ultimately receiving their dividends in multiple Wispa Gold Hazelnut Flavour bars. The campaign was amplified by influencer partnerships, notably featuring YouTube sensation Niko Omilana as our playful financial guru.

Supported by strategic placements in traditional financial media outlets, the campaign successfully attracted a younger, digitally-savvy audience, injecting fresh personality and energy into the beloved Wispa brand. The launch was recognized as the biggest singles bar launch of 2021, highlighting its significant market impact.